brand love

loyalty

is about

success

lies in being

engaging
emotional
content rich
brand aligned
.. and having fun

monetary incentives alone
such as points & discounts
don’t differentiate

Meet the Millennial
segment 15 - 38

mobile is key, including how they
connect with brands, primary access point to web
for chatting, texting, emailing, sharing, rating…
and rapidly, increasingly
... shopping

Brands that stand for more than
their bottom line receive

greater millennial
brand love