loyalty
is about
success
lies in being
engaging emotional content rich brand aligned .. and having fun
monetary incentives alone such as points & discountsdon’t differentiate
Meet the Millennialsegment 15 - 38
mobile is key, including how they connect with brands, primary access point to web for chatting, texting, emailing, sharing, rating… and rapidly, increasingly ... shopping
Brands that stand for more than their bottom line receive
greater millennial brand love